Digital Marketing Specialist Salary: Guia 2023 (2023)

What is the average salary of a digital marketing specialist? What factors affect how much they can earn? Find out in this guide.

Social networks, remote work, smart devices… There is no escaping the fact that they are playing an increasingly important role in our lives. And as we move our daily activities online, it's no surprise that marketing has followed these digital spaces.

The role of a digital marketer is to find new and impactful ways to promote a company's brand, products or services in the digital realm. The fact that this sphere is constantly growing and evolving makes digital marketing an exciting area to work in.

But how much can digital marketers earn? The answer depends on everything from where you are to your skill set or area of ​​digital expertise. And while entry-level digital marketers don't make as much as their more experienced counterparts, the salary quickly becomes very competitive once you specialize in the right areas.

To keep you from looking around, we've collected statistics from various salary comparison sites. Our goal is to provide an introductory sample of digital marketer salaries in the US and around the world. We will answer:

  1. What is the average salary of a digital marketing specialist?
  2. How does the level of experience affect the salary of a digital marketing specialist?
  3. How does geographic location affect the salary of a digital marketing specialist?
  4. How much can digital marketers earn based on job title or specialization?
  5. Conclusion and further reading

Before we continue, there are a few things to keep in mind:

  • To facilitate like-for-like comparisons, we use US dollars throughout.
  • The comparison sites we use update their metrics using real-time data. To help you get the most up-to-date figure at the click of a button, we've linked each salary to its corresponding page.

With those caveats covered, let's dig in and explore all things digital marketing specialist salary.

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1. What is the average salary of a digital marketing specialist?

Since each job and salary comparison site offers different averages, this section offers a broad estimate of how much digital marketers can earn. These are the average salaries for digital marketers in the United States, according to several reputable job sites:

As we can see, there is a lot of variability here. However, this is to be expected because we base our research on the job title alone. As 'digital marketer' spans many job titles and experience levels, this explains the variability.

However, taking an average of these estimates helps us get a ballpark figure to work with. We can deduce that digital marketers in the United States can potentially earn a salarysomewhere around $60,000.

While this provides an average, it's not a hard and fast rule. At the entry level, for example, you can earn much less than that, while experts can expect to earn more. We will explore this factor in more detail in the next section.

Digital Marketing Specialist Salary: Guia 2023 (1)

2. How does the level of experience affect the salary of the digital marketing specialist?

One of the most obvious variables affecting a digital marketer's salary is their level of experience.

Seasoned marketers with years of experience in both traditional and digital marketing will earn a much higher salary than, say, a digital marketing graduate with limited work experience. Similarly, a social media strategy expert is likely to earn more in this area than a digital marketer with a broader focus.

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Using data from Payscale, this section explores how much digital marketers can earn at entry, mid, and senior levels. Payscale offers the lowest salary estimates of our selection of comparison sites, providing a realistic baseline if you're starting salary negotiations and looking for guidance.

Entry Level Digital Marketing Specialist Salary

To land your first digital marketing specialist position, you'll typically need a college degree, ideally in a marketing or digital-related field, or adigital marketing qualification obtained through a course or bootcamp🇧🇷 You may also have some experience working in a related role, such as advertising or data analysis.

Payscale suggests thata beginning digital marketer in the US can earn anywhere from around $34,000 to an average of $44,000🇧🇷 For an entry level role, that sounds pretty good. To put this in context, the US real median personal income is currently around $ 37.500🇧🇷 So it's not that bad!

At this point in your career, you should cultivate basic knowledge and skills in digital marketing strategy, search engine optimization (SEO), search engine marketing (SEM), and email marketing, to name a few. He'll also need a solid understanding of social media marketing and popular data analytics tools like Google Analytics. Plus, he's likely to learn many of the skills needed on the job.

Mid-Career Digital Marketing Specialist Salary

According to Payscale, mid-career digital marketers in the United States can earn anywhere from around $44,000 up to an average salary of around $59,000🇧🇷 Depending on the company you work for and the bonuses, this could go up to $76,000. Not very poor, huh?

As a mid-career digital marketer, you'll need to specialize your skills beyond the basics. How this looks in practice will largely depend on the demands of the specific job on him. However, to give you an idea (in addition to the basic skills already described), it is expected that you become proficient in the use of customer relationship management (CRM) systems such as Salesforce, SAP or SugarCRM, and develop your understanding of tools such as e-Commerce, campaign planning and other marketing related skills. It is likely that he also has (or is working towards) some additional qualifications to improve his skills, for example a PRINCE2 project management qualification.

Salary of the digital marketing specialist at the end of the career

Last but not least,pay scalesuggests that the median end-of-career salary for a digital marketer in the United States exceeds $66,000. That amount can be as high as $82,000, depending on performance bonuses and other financial incentives.

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In all likelihood, if you've stuck with digital marketing up to this stage of your career, you've already moved on to a more senior role. It could be a senior digital marketing manager position or even a digital marketing director position. Both are likely to pay more than the estimates described here.

Either way, you will surely have expanded your skills much further. You will be comfortable with complex content marketing strategies and will likely manage a team. You will also be a marketing analyst🇧🇷 All your decisions will be based on data. You'll help produce (or oversee the production of) custom marketing tools to help you and the rest of your organization leverage the latest insights to inform your work.

Next, let's find out how your location affects what you can earn.

3. How does geographic location affect the average salary of a digital marketing specialist?

In today's world of remote work, the idea that location affects pay may seem outdated. But while most digital roles now allow you to work from anywhere, the salaries for the jobs haven't kept up. Even with the rise of work from home, companies still have real operating costs, which also affect wages.

In this section, we have listed the average entry-level digital marketer salary for various countries around the world. We source data from Salary Expert, which offers the best global comparisons, and convert all values ​​to US dollars:

As you can see, location matters. Even in Europe, the amount you can earn as a digital marketer varies greatly. So if you're considering moving abroad, be sure to research a few different jobs in your chosen location before applying. This brings us to the final factor that often affects digital marketer salaries…

Digital Marketing Specialist Salary: Guia 2023 (2)

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4. How much can digital marketers earn based on job title or specialization?

As the digital economy expands, so does the variety ofdigital marketing jobs🇧🇷 In the early days of the internet, email marketing was all the rage in digital circles because it was the only way to communicate with people online. This is not the case. Content is playing an increasing role. Social media and search are also indispensable marketing tools. As a result, tons of different digital marketing specialties have sprung up. Each requires different skills. All of this affects how much you can earn.

To illustrate, in this section we compareBase salaries for several different digital marketing specialist roles based on job title.Again, as rough estimates, they do not consider factors like location and experience level. However, they do offer a good sample of the distribution of jobs and wages you can expect to find when beginning your job search.

The following entry-level salary data was collected from Salary Expert:

These are just some of the digital marketing specialties that you can find. And as innovations emerge, so do new roles. So be sure to keep your eyes peeled and spread your net when looking for your first position as a digital marketing specialist.

5. Conclusion and further reading

while thedigital marketing specialistThe labor market is very varied, this post illustrates how well it can be paid. Many different factors affect the type of digital marketing specialist salary you can earn. This includes where you are in your career, as well as things like your geographic location and your specific area of ​​expertise.

While it's hard to define a single salary, one thing is for sure: digital marketing can be a well-paying career, with new avenues and opportunities constantly emerging as crucial aspects of our lives, from health to finance, moving ever closer. online. we show youhow to become a digital marketing expert in this complete professional guide.

Interested in a career in digital marketing? Why notcheck out our free 5 day course, which will provide an overview of the basic skills needed and the tools used in the field.

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For more digital marketing salary guides, check out the following:

  • What is the average salary of a social media specialist?
  • What does a marketing consultant do? Your ultimate professional guide
  • The Complete Digital Marketing Salary Guide


What is the salary trend for digital marketing 2023? ›

On average, a digital marketing specialist earns $52,000, a mid-level digital marketing manager earns $70,000, and a senior-level digital marketing director earns $105,000.

How much can you make as a digital marketing specialist? ›

Mid-career digital marketing specialist salary

According to Payscale, mid-career digital marketing specialists in the United States can earn from around $44,000 up to an average salary of about $59,000. Depending on the company you work for and bonuses, this could go as high as $76,000.

What is the salary package for digital marketing? ›

Digital Marketer salary in India ranges between ₹ 0.3 Lakhs to ₹ 9.3 Lakhs with an average annual salary of ₹ 3.0 Lakhs. Salary estimates are based on 2.9k latest salaries received from Digital Marketers.

Which digital marketing has highest salary? ›

Digital Marketing Manager is the highest paying digital marketing job in India. The tasks of a digital marketing manager include developing multi-channel marketing strategies and deciding on the marketing campaigns for various brands in line with their product or service.

Do digital marketers get paid well? ›

A young graduate aiming to start a career as a digital marketing manager can expect to earn an average of $41,828 per year. Mid-level digital marketing managers can earn $72,043 per year, while senior-level managers can earn an average of $82,483 per year. The salary varies by location as well.

Is digital marketing a good career in 2023? ›

The demand for skilled digital marketers will only increase in the coming years. According to LinkedIn, Digital Marketing is also one of the top skills to learn in 2023 to boost your career. All these factors show that now is the best time to learn new skills and kickstart your career!

What digital marketing skills are in-demand 2023? ›

Below, we have included a list of the 5 most in-demand digital marketing skills in 2023:
  • Search Engine Optimization (SEO)
  • Content Marketing.
  • Video.
  • Marketing Analytics.
  • Social Media.

Is digital marketer a stressful job? ›

But, like any other job, Digital Marketer can get stressful for a number of reasons. A major reason is that you have to keep up with trends, and always stay on top of the game. The Digital Marketing industry is constantly evolving – algorithms change, new platforms develop, consumers shift focus.

Is digital marketing a hard job? ›

Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence. If you're unfamiliar with search engines, data analytics, or content management, you can expect to feel a bit overwhelmed at the beginning, especially if you are trying to learn digital marketing on your own.

Is a digital marketing specialist a good job? ›

Career Outlook for Digital Marketers

Digital marketing ranks among the top three hottest skills that Americans are learning in 2022. As per a recent CMO survey, digital marketing activities have become a key investment for marketers today. They are known to lead digital transformations in 73% of companies.

What is the salary for marketing 2023? ›

As of Feb 2, 2023, the average annual pay for a Marketing in the United States is $47,149 a year. Just in case you need a simple salary calculator, that works out to be approximately $22.67 an hour.

What is the future of digital marketing in 2025? ›

There's little to no tolerance for poor digital experiences anymore. By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. COVID-19 has been a huge driver of transformation over the 2 years, allowing deployment of more advanced digital experiences.

What is the salary trend for digital marketing 2022? ›

The report was based on data from a survey conducted in Q122 among 290 digital marketing professionals in the United States. The researchers found average salaries for digital marketers are up 23% in 2022 compared with salaries in 2019. The average salary for SVP and C-suite digital marketers in 2022 is $251,846.

What is the highest paying job in 2023? ›

Here are the 10 best-paying jobs of 2023, according to U.S. News & World Report (and see the full report here).
  1. Anesthesiologists. Median annual salary: $208,000. ...
  2. Oral and maxillofacial surgeons. Median annual salary: $208,000. ...
  3. Obstetrician and gynecologist. ...
  4. Surgeon. ...
  5. Orthodontist. ...
  6. Physician. ...
  7. Psychiatrist. ...
  8. Nurse anesthetist.
Feb 1, 2023


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